Diamond Tailors & Dry Cleaners has been on the same parade at 21 Watney Market, London E1 since 1999. It was our father's shop first; today two brothers run it, the same way he did — between us, over 40 years of combined experience behind the counter and at the press.
A few recent pieces, cleaned or altered on our own premises in Watney Market. Tap a photo to compare before and after.
After
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The shop is run day to day by the two brothers themselves. Being family-run means there's no layer of management between the person who greets you at the counter and the person accountable for the quality of the work — decisions about how a garment is handled are made by people with a personal stake in getting it right.
Every service — dry cleaning, laundry, alterations, shoe care — is carried out on our own premises. Nothing is sent out to a third-party cleaner or an unknown subcontractor, which is common practice at many high-street chains. Your garments stay under one roof, handled by people who answer directly to you, from drop-off to collection.
It's a slower, more careful way of working — treating every piece as if it were our own — and it's the only way we've done it since 1999.
Our dry-cleaning plant on site, with finished garments alongside — nothing is sent out.
We don't put everything through one process. Depending on the garment and the mark, we use wet cleaning, professional dry-cleaning solvents, water-based cleaning, specialist stain-removal treatments and steaming — often more than one on the same piece. The method is matched to the fabric in front of us, not applied by default.
Delicate fabrics like silk and wool get gentler handling and slower, more patient stain removal. If a delicate item needs a second pass to come up right, we re-clean it the same careful way at no extra charge.
It takes longer than a single fixed cycle. That's the way the shop has always worked, and it's the reason pieces come back the way they should.
"Oh my god, Mo and team are absolute HEROES! Took my wedding dress to them 2 days after my wedding - the train was filthy and someone had spilt red wine on the middle of my corset. Mo took extra special care reviewing all of the stains and said he'd see what he could do - the next day, he has managed to get EVERYTHING out, the dress looks good as new. Worth every penny - absolutely wonderful service - thank you so so much Mo & team!!! Saved the day!"
"First class service and customer care"
"Highly recommend. There was a genuine interest in fixing the zipper on my jacket and finding a cost effective solution. Job well done. Dry cleaning spot on."
"I'm a repeat customer and always very happy with the results! They provide really good and quick service. I trust them with some of my most delicate clothes and they never disappoint!"
"Amazing tailor and fast turnaround time! I sent in a Saint Laurent dress to be tailored and they've done an amazing job. Would highly recommend to anyone in the area!"